How a Ghanaian entrepreneur turned his “impossible” dream into a reality.
A few years ago, Fred Deegbe was working as a banker - a profession that left him somewhat unsatisfied with the lack of impact he was having in the world. After buying a pair of Oxford wingtips at a store to impress a friend, Deegbe began to wonder if such high quality luxury shoes could indeed be manufactured in Ghana.
Despite the negative feedback he received from those who believed that such shoes couldn’t be made in Ghana, Deegbe wasn’t dissuaded from his idea of starting a shoe company in Accra. With no knowledge of the shoemaking industry, and armed only with passion and his gut feeling, Deegbe teamed up with friend Vijay Manu (pictured right) to start their luxury shoe and accessories company ‘Heel the World’, based in Accra.
Although the shoes are all handmade in Ghana, the goods used to make them are imported from places like the United States and Italy putting the price range of the shoes between $200-$400. This is Deegbe’s greatest challenge: proving that the shoes are worth the money they command.
To hear Deegbe tell his start-up story in his own words, watch this clip from CNN.